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30 Day Brand Booster Trial
Behind every small business is a person trying to do everything at once — create, serve, build, survive… and somehow still show up online.
The Rarefire Brand Booster Trial was created to help businesses with heart finally tell their story properly. Over 30 days, we’ll help a small number of Cape Town + Winelands brands create momentum through thoughtful storytelling, content direction and creative support.
Applications are open for a limited time.
“Finding the absurd and delightful in mundane detail.”– Bill Bryson
• The most minor details tell the biggest stories in the vastness of ice and time. Is it an aerial view of a glacial expanse or a close-up of nature’s fleeting masterpiece? The beauty of the frozen world is in the details—small, intricate, and full of quiet wonder.
Exciting books are coming, capturing nature’s frozen extremes’ beauty, fragility, and sheer wonder. Stay curious. Stay tuned. 🌍🔥
A Rare Encounter on a Wild New Zealand Shore
Our recent journey to New Zealand led us deep into the fjords and rugged coastlines of the South Island. On a remote beach near Lake Moeraki, we came across a truly special sight—a Fiordland Crested Penguin (Tawaki) standing on the water’s edge, framed by the rampant rainforest. Unlike the icy landscapes we often associate with penguins, this elusive species prefers misty forests and rugged coastlines, making it one of the world’s most secretive and fascinating penguins. With only a few thousand pairs left, this penguin treks through dense rainforest to reach hidden nesting sites. Each year, they travel vast distances at sea, returning to the same hidden spots to breed. Covering total swimming distances of up to 6 800km (4 225 miles) over 8-10 weeks.
Seeing this penguin so close, in such an unexpected setting, was a surreal moment—one of many encounters shaping our journey to uncover the lesser-known lives of the world’s penguins.
Ever heard of a rainforest penguin before? 🌿🐧 Let us know what you think in the comments!